"I am considering an investment that will not only benefit my household but also extend its advantages to my grandchildren and neighbors. I plan to buy a cow, primarily for its milk. I intend to provide a steady supply of milk for our daily use, enriching our diet with its nutritional benefits. In our family tradition, selling milk is regarded as taboo. Therefore, the milk from our cow will be exclusively for consumption within our own home and for sharing with our neighbors and grandchildren. This practice not only upholds our cultural beliefs but also fosters a sense of community and generosity. The long-term strategy involves the natural growth of our livestock. As the cows multiply, we anticipate having male calves that, in accordance with our cultural practices, can be sold. The proceeds from these sales will be crucial in supporting my family in addressing various other needs that may arise. This approach allows us to respect and maintain our cultural heritage while also ensuring the economic stability and well-being of our family."

"GREAT HAPPINESS AND JOY BEING IN POSITION TO HAVE MONEY AND OWN SOMETHING LIKE A COW, THIS IS SOMETHING I HAD NEVER EXPERIENCED EVER SINCE I LOST MY HUSBAND IN 2005"

"I SPENT MOST OF MY TRANSFER ON PURCHASING A COW BECAUSE ITS A GREAT INVESTMENT"

"I have a plan to further improve my family's livelihood by acquiring a cow. This thoughtful investment aims to provide a sustainable source of milk catering to our nutritional needs and create opportunities for additional income. The envisioned scenario involves the cow multiplying, leading to a surplus of milk. By selling the excess, I intend to generate funds for crucial areas such as school fees for my son and supporting the various needs of my family. This initiative holds great potential for securing a more stable and prosperous future for us. Not only does it ensure a regular supply of nutritious milk, but it also aligns with my goal of achieving financial stability through prudent agricultural practices. I am motivated by the positive impact it could have on our overall well-being. potential for growth and productivity symbolizes not just a practical asset but a step towards self-sufficiency and empowerment for my family."

"Initially, I perceived GiveDirectly's promise as a jest, but my joy knew no bounds when the Mpesa message arrived. I am immensely grateful for turning my dream of owning cows into a reality. Initially having only one cow, which fell ill and had to be sold, the funds from GiveDirectly enabled me to acquire two. Your support has uplifted me from a distant place to a better one, and I extend my heartfelt gratitude. May your compassionate spirit persist in aiding those in need within the community."

"I WAS IN THE GARDEN, WHEN I SAW THE MESSAGE, I GOT SO OVER JOYED AND THE FIRST THING I THOUGHT OF OWNING A COW SO THAT I CAN TAKE MILK AND SELL SOME"

"My husband and I plotted a realistic course for the upcoming year and beyond, both of us being illiterate individuals who were never able to attend school. We chose to invest in rental properties as a way to safeguard our children's educational journey because we understood how important education is.Our whole financial plan was based on my selling dairy products as a businesswoman and my husband's beer business. By combining our daily earnings, we were able to provide for our herdsboy, who is in charge of our cows' welfare, as well as our basic needs.GiveDirectly's assistance served as a spur, increasing the likelihood of a safer and more prosperous future."

"I WAS IN THE GARDEN WITH MY WIFE DIGGING, WHEN I SAW THE MESSAGE, I TOLD MY WIFE AND WE WERE SO HAPPY. SO THE FIRST THOUGHT WAS TO BUY A COW SO THAT WE CAN SAVE MONEY IN IT SO THAT SELL IT IN THE FUTURE AND BUY LAND"

"I was at home when the cash notification arrived. On checking , It was cash from givedirectly. And I felt so happy. The first thought was to buy a cow."

"I can now afford all tyoes if food at home. Even the cow I bought is giving us milk ."